9°35'56.4"N 41°51'39.6"E — Dire Dawa

Reliable delivery, without an address.

In Dire Dawa, street signs are rare. Our proprietary BORU-ID technology uses exact GPS coordinates to create your permanent digital doorstep.

Aerial view of Ethiopian terrain with a saffron pin marking a digital doorstep

Current Position

Boru-DD-77291

Anchoring place in red earth.

Our system converts complex spatial data into a simple, shareable alphanumeric key that never changes, even as the city grows around you.

01

Capture Point

Riders and residents use the BORU mobile engine to snap a high-precision GPS coordinate at any doorway.

02

Assign ID

The coordinate is hashed into a permanent BORU-ID—a digital doorstep that exists independent of municipal naming.

03

Deploy Logistics

Share your ID with any local rider. Our navigation API guides them to within 1 meter of your actual physical entry.

Delivery motorbike on a red dirt road in an Ethiopian suburb

Built for the last mile, where maps end.

Reliable address delivery shouldn't depend on the speed of government urban planning. We provide the infrastructure for e-commerce and emergency services to operate in every corner of the continent.

  • Offline-first navigation for riders
  • 1-meter precision in any terrain
  • Integrated with local logistics fleets